Dear Mr. Srinivasan,

I am R Sriganesh, heading the operations on 20:20 MEDIA, Chennai.

In relation to the other Communication tools (advt, events, DM), PR has
always been a behind the scene tool. Also, its growth is still in my
opinion in a nascent stage. The fact that Al Ries has written a book
evangelizing PR is acknowledgment of the growth that we have witnessed
in strategic terms.

In my own experience, the way corporate look at  PR has also changed. 6
years back, we were doing media relations (dignified courier man/boy),
today some PR agencies have matured and are able to provide strategic
inputs to their clients. Only few and not all. It has to do with the
management vision.

Even today most of the top PR companies are providing reactive support.
That is, client says do this and they will do.

On the other hand, media writes today about the various campaigns that
advertising companies create. Will any media write about a campaign
created by a PR agency. Before that are there any campaigns that are
created by us.

Also to an extent, I believe PR should be mystified for some more time
to come.

Regards
Ganesh


On 01-Feb-06, at 10:05 AM, prpoint@... wrote:

> Further to my earlier mails as to how media perceives the PR
> professionals, i have few points to share.  Broadly, i find the
> following factors emerge at the top of my mind as "Challenges for PR
> professionals" after discussion with various persons.  i request
> members to share their views:
>
> 1.  Insufficient knowledge / education on  PR / other domain (Not all
> - but many)
> 2.  Lack of enthusiasm / involvement to update the skills  (Not all -
> but many)
> 3.  Lack of empowerment from the Management / Client  (large numbers)
> 4.  Lack of credibility amongst Media and other stakeholders
>
> There may be genuine reasons for such factors.
>
> From my own experience, whenever, i send invitations to PR/CC
> professionals to join the PR groups, hardly two or three persons out
> of 10 respond positively.  others do not even respond.
>
> This has made me to ponder as to why many of our peers lack 'attitude'
> to work in team and communicate?  What is the solution to improve our
> 'drive'?
>
> Why all the PR societies or associations have failed to bring together
> all the pr professionals effectively?  Are we busier than the
> professionals in other industries?
>
> PR/CC professionals are small in group, when compared to doctors,
> lawyers, media, engineers, etc.  In the same town or place, many of us
> may not know each other.
>
> Have we failed to do "PR" for "PR profession" itself?
>
> These are all my loud thinking...I may be wrong...I will be happy to
> hear your views.
>
> srinivasan
> moderator

dear friends

I have received the following mail from Dr Vasuki, Reader in
Communication, University of Hyderabad.  Interested PR Agencies
/Corpcom professionals may directly contact Dr Vasuki thorugh her mail
or phone.

Srinivasan
Moderator

Mail from Dr Vasuki reproduced:

Dear Mr. Srinivasan,

I write to you after a long time! This mail is in connection with a
student-industry interface we are conducting for students of
Communication.

The Communication discipline of University of Hyderabad offers a
full-time two-year Master's Programme with an intake of 20.  The MA
Communication programme has two primary objectives:

To study the process of mass communications from the perspective of
mass communication theory, political economy,historiographical/
cultural studies, and development.

To train the students in video production. Video training includes
single as well as multi-camera production. Students also learn
post-production techniques.

Each student will be required to  clear a minimum of 72 credits to
complete the MA (Communication) programme. The  courses are intensive
and require full-time commitment from the student. The MA  programme
has been designed in such a way as to provide the student a balanced
offering of theory and practice. Theory courses involve presentation
of seminar  papers, practical assignments in areas such as writing for
television and all  aspects of television production.

Students from the discipline have found placements in  prominent media
organizations like Sony TV, Star TV network, NDTV, Channel V,
WorldSpace Radio, ETV Network, TV 9, Gemini TV, Times Group, Deccan
Chronicle,  Indian Express, Radio City, RK Swamy BBDO, HTA, Deloitte,
Satyam Computer  Services, Green Peace, OXFAM, Action Aid India, CARE
India, Azim Premji  Foundation, Byrraju Foundation, UNESCO, Centre for
Media Studies, Manipal  Institute of Communication, University of
Hartford, Middle Tennessee State  University, Tezpur University, IIFM,
MICA, MCRC-Jamia Millia, Perfect Relations  etc.

A pro-active Alumni Association  has helped the discipline and its
students to constantly redefine its  priorities according to the
changing mediascape within the country and  elsewhere.

The discipline organizes a two-day student-industry  interface
annually. This year the interface has been scheduled for MARCH 3-4,
2006.

The objectives of the two-day interface are:

·       Update students on trends in the industry
·       Provide a platform for students to interact with  potential
employers

This mail is to request you  to alert me of any PR/Corp. Comm agencies
  which would be interested in participating in the workshop. want to
make a presentation including the  recent trends in the industry and
with specific reference to their  expectations  from students wanting
to enter the industry during the session on Avenues in  Corporate
Communication.

The Discipline will be glad to take care of their local  transport and
lodging at the University guest house as required.

I request you to inform me of PR agencies which have openings so that
I can contact them for the interface.

I look forward to your reply.

Thank you.

With warm regards
vasuki belavadi
   reader in communication
   Sarojini Naidu School of FA, PA & Communication
   University of Hyderabad
   Gachibowli, Hyderabad- 500 046
   Ph: 040-2313 5505 (off), 0-9393002297 (mob)
   Fax: 040-2301 1553

   vbsn@...
   vasuki.belavadi@...
   http://www.uohyd.ernet.in

Delhi-headquartered MelCole PR is looking for middle management
professionals to handle a slew of MNC clients. Middle management level
experience of at least two years and a total of at least five years is
a must.

You can contact Alka Sethi, Office Coordinator on
alka_sethi@... or post resumes to
MelCole PR
24, Feroze Gandhi Road,
Lajpat Nagar-III, New Delhi 24
Tel: 29833118 Fax: 29831976

For enquiries, pl contact the undersigned at skmedia@...

Regards,
Sumita Kumar Kaul.
Mobile: 9811008069.
email:skmedia@...

Dear Mr. Srinivasan,

I started my career in PR about two years ago. 2 years might seem like a very
short period of time to draw any conclusions on the industry per se. But surely
the learning curve in this field has shown an exponential growth.

Here are my views on some of the points mentioned by you:

I completely agree that domain knowledge / education is the most important
factor in developing good PR professionals. It not only builds one's confidence
while interacting with various target groups (including existing Clients,
potential Clients, other influencers), but also goes a long way in gaining
credibility with the media by communicating the 'correct' message, with
substantial value addition. I think most of us do realize its importance, but
due to time constraints and a fast paced life, PR professionals are not able to
invest enough time in mastering one's domain knowledge.

Also, it is essential to manage expectations rather than meet expectations. By
managing expectations I mean, be it the Client or the media, we should not over
commit, but try and over-deliver (this might sound flowery, but its surely
possible).

The other point I agree on - Like building reputation for any profession rests
with the people working in that field, I believe, as PR professionals, it is
entirely our responsibility to do PR for our profession. So that the people who
matter to us (Eg. Media) do recognize its importance, respect our role, and
approach us at the right time. Unlike other conventional professions (like
Banking, IT, Medical, Engineering etc), which are well established and fairly
known, PR is relatively new and hardly understood by anyone. When I wanted to do
my post graduation in PR & Corp Comm, it took me a while to convince my parents
about its prospects and the reasons for my interest in the subject.  My mother
still doesn’t understand 'what exactly is my role and why do I put in such long
hours of work'. People do not know and do not understand what PR is all about,
its benefits, its goals and the huge impact it can have on building the much
desired 'positive image' for a company.

The problem worsens when you have a Client with a sales mindset, who evaluates
the effectiveness of PR purely against the retainer fee he/she pays. For
instance, if the CEO of a company concentrates more on 'I have put in Rs. 1 lakh
in organizing a Press Conference, now how many news clips will you deliver?',
its a clear indication that he/she rests more importance on quantitative rather
than qualitative coverage. I feel generating maximum coverage is important, but
it is extremely important to target the right publications / the right
journalists and pass on the 'right message' to your 'target audience'.

Ofcourse I would not entirely blame the Client in such a situation, as besides
'media ad value', there aren’t other foolproof methods of measuring PR
effectiveness.

If the Company's top management genuinely believes in the power of PR for
building awareness of its offerings and positively influencing its key
stakeholders, the same thinking will trickle down. This in turn will result in
no/lesser hesitation on the Client's part in sharing critical / complete
information, which would benefit the PR professionals.

These views are based on my experience so far.

Please correct me if my understanding is skewed / wrong.

Thank you,
Supriya Sonde

Hi,

I am also a novice in PR with 1.5 years experience. But I have tasted a bit of
PR to offer some personal views on the first point.
**
*Insufficient knowledge / education on  PR / other domain (Not all but many)
*
The most important differentitator in any profession is relevant knowledge. A
simple rule to impress any one is- *Talk like an expert and offer credible
opinion on the subject of discussion.*

To gain expertise, you need to read and listen to a lot.
Lets be honest and ask ourselves - How many of us read one mainline english
daily and one financial newspaper daily from first page to last page?

I am sure, not many. A lot of times, a lot of PR executives don't read the
articles they produce for their clients!!. So the trouble starts here.

So the way to domain knowledge is simple - *reading one financial & one mainline
daily and one business magazine every week from top to bottom.*

If this happens, will have a knowledgeable set of PR professionals for sure.

Regards

Karthikeyan D S
20:20 MEDIA
On 01-Feb-06, at 10:05 AM, prpoint@... wrote:

> Further to my earlier mails as to how media perceives the PR
> professionals, i have few points to share.  Broadly, i find the
> following factors emerge at the top of my mind as "Challenges for PR
> professionals" after discussion with various persons.  i request
> members to share their views:
>
> 1.  Insufficient knowledge / education on  PR / other domain (Not all
> - but many)
> 2.  Lack of enthusiasm / involvement to update the skills  (Not all -
> but many)
> 3.  Lack of empowerment from the Management / Client  (large numbers)
> 4.  Lack of credibility amongst Media and other stakeholders
>
> There may be genuine reasons for such factors.
>
> From my own experience, whenever, i send invitations to PR/CC
> professionals to join the PR groups, hardly two or three persons out
> of 10 respond positively.  others do not even respond.
>
> This has made me to ponder as to why many of our peers lack 'attitude'
> to work in team and communicate?  What is the solution to improve our
> 'drive'?
>
> Why all the PR societies or associations have failed to bring together
> all the pr professionals effectively?  Are we busier than the
> professionals in other industries?
>
> PR/CC professionals are small in group, when compared to doctors,
> lawyers, media, engineers, etc.  In the same town or place, many of us
> may not know each other.
>
> Have we failed to do "PR" for "PR profession" itself?
>
> These are all my loud thinking...I may be wrong...I will be happy to
> hear your views.
>
> srinivasan
> moderator

Good day, colleagues.

By way of introduction, I am an Indian-American publicist and am a new
member to PR Point. While I am based in New York, I have clients that
work internationally, some with offices in India. The PR practices of
India, then, being of great interest to me. I do hope to learn a great
deal from each of you here.

In addition to wishing to introduce myself, I also wanted to wanted to
inquire after any Indian-based PR agencies that would be interested in
building a strategic partnership. The Halo Project
(www.thehaloproject.com) is a NY-based marketing/PR firm and is
looking to partner with an Indian-based publicist or agency on an
upcoming PR campaign in India. We are especially interested in any
firm with non-profit and/or life science/biotech experience.

If anyone on this list holds a position at such a firm or could
recommend a good fit, please do send me an email. Thank you all very
kindly. I look forward to hearing from you on this inquiry and to
participating on the board in future.

All the best,
rabia shirazi

The 61st issue of Powerlines is now available for your reading. Just send a mail
to deonbin@... for a copy.

It contains a number of articles that might interest you, including

1. SOUTH AFRICAN SPORTS ORGANISATIONS AT RISK
2. KNOW THY STAKEHOLDER
3. INVESTORS REWARD RISK MANAGEMENT
4. A BIG THANK YOU
5. SOME USEFUL HUMOUR/STORIES
6. RESOURCES
7. LATEST NEWS AND ANNOUNCEMENTS

Regards,


Deon Binneman
Phone: +27 011 4753515
Fax: 0866129566
Mobile: 083 4254318
REPUCOMM
Johannesburg, South Africa

Hi Rabia,

First of all, welcome to the most proactive
INdia-specific PR group, a decision you will be happy
about.

All the members of this group - indian as well as
non-indian - share their thoughts, ideas and
experiences which benefit one and all. IN fact, many
trends are highlighted first in this gorup.

Through a separate email, I am sending you across a
brief on our company, its international alliances and
the kind of clientele we handle.

Keep Posting !!


Mitesh M Kapadia 98205 03876
SENTINEL PUBLIC RELATIONS
Bhadran Bhavan, 2nd floor
Nanabhai Lane, Fountain
Mumbai 400 001. INDIA
tel: 91+22+22871836/22884774
t/fax: 91+22+22884774
sentinelpr@...
www.publicrelationindia.com






--- Rabia Shirazi <rabia.shirazi@...> wrote:

> Good day, colleagues.
>
> By way of introduction, I am an Indian-American
> publicist and am a new
> member to PR Point. While I am based in New York, I
> have clients that
> work internationally, some with offices in India.
> The PR practices of
> India, then, being of great interest to me. I do
> hope to learn a great
> deal from each of you here.
>
> In addition to wishing to introduce myself, I also
> wanted to wanted to
> inquire after any Indian-based PR agencies that
> would be interested in
> building a strategic partnership. The Halo Project
> (www.thehaloproject.com) is a NY-based marketing/PR
> firm and is
> looking to partner with an Indian-based publicist or
> agency on an
> upcoming PR campaign in India. We are especially
> interested in any
> firm with non-profit and/or life science/biotech
> experience.
>
> If anyone on this list holds a position at such a
> firm or could
> recommend a good fit, please do send me an email.
> Thank you all very
> kindly. I look forward to hearing from you on this
> inquiry and to
> participating on the board in future.
>
> All the best,
> rabia shirazi
>
>

http://www.hindustantimes.com/news/181_1619270,0002.htm

   Internal branding, the new buzz word
   Rupashree Singh
   February 7, 2006

What is it that keeps your employees ticking and makes them take pride in their
jobs? The mantra is internal branding.
   Though internal branding is not a new concept for most growing organisations,
its role has never been as critical as it is today.
   "Most companies have started understanding that an employee's positive
experiences within the company work better than a published advertisement. This
is intrinsically linked with the external brand image — how internal customers
see you directly affects how investors and customers perceive your
organisation," says Ankush Mendiratta, GM (HR), India and SAARC Countries,
UTStarcom, Inc.
   Reiterates HCL Technologies' Corporate VP (HR), DK Srivastava, "Employees can
be our best ambassadors only if we can make them believe in the organisation's
visions and plans."
   As the corporate world is becoming more conducive to people-friendly policies,
the focus is now on employee satisfaction, involvement and commitment.
   Explains CV Prakash, Head, Human Capital and Corporate Communications, Team
Computers Pvt Ltd, "Internal branding is practiced at all levels in our
organisation. Through our in-house newsletter for employees, we disseminate
information about our new initiatives, policies and success stories within the
organisation. Further, to help our employees beat the monotony and routine, we
adopt new and different business strategies. Finally, we ensure that our
motivational training programmes are  more comprehensible to our staff. This has
resulted in positive outcomes."
   In addition to mediums like internal newsletters, the intranet and motivating
workshops, as Amber Paintal, Head, Advertising and Public Relations, Jindal
Photo Ltd avers, internal branding also involves communicating messages at
different types of platforms such as rewards and recognition events etc.
   On similar parameters, Tele-Tech Services (India) Pvt Ltd has a global
approach to employee engagement called 'Voice' — the employee opinion survey,
where employee and customer satisfaction value chain linkages are clearly a part
of the strategy. Clear action plans based on the analysis of the employee
opinion survey are developed and tracked involving HR and Line Leaders.
   But what has to be taken into account is that internal branding will not bear
fruit unless aligned with external branding. States QAI's Marketing and
Communications Manager, Jaya Duggal, "How can these two be different? In fact,
whatever we project internally will reach our customers one way or the other and
any inconsistency in marketing communications and internal branding will lead to
brand confusion."
   Seconds Sanjay Kapoor, President and CEO, TeleTech India, "An alignment of
external and internal branding is imperative. An organisation must have a
coherent, compelling message to spread. Unless employees act consistently with
the brands they represent, any other branding activity can suffer."
   One is, however, curious to know how to measure its reach and success. Answers
Upasana Raina, Lead, Human Resource, Eixir Web Solutions, "To evaluate its
effectiveness, we keep an ongoing track of the way the external audience and our
employees perceive the brand. When employees understand the brand, their
positive attitudes inevitably come through in their dealings with external
stakeholders. And when this, in turn, persuades clients to work with you rather
than your competitors, that's when you know you're building a sustainable value
chain."
   More tangible results include low attrition and high profit rates as seen in
companies like Team Computers which posted a 70 per cent CAGR (Compound Annual
Growth Rate) year after year. Under the 'Mission Zero Call', its service team
managed to achieve a zero call status as well.
   Similarly, a recent poll at HCL reflected that 77 per cent employees would
recommend HCL to their friends in the industry. And at Havell's India, the
turnover increased by 58 per cent last year and profits were up by 46 per cent.
   As most experts opine, it is not so difficult to engage employees if the
organisation is transparent and strategies are in place.
   Says Havell's Director, Anil Gupta, "Incentives and perks offered to employees
are in the form of empowering them, encouraging ideas and suggestions and
implementing those ideas. The transparency in the organisation helps, as people
have no reason to doubt the management's intention."
   However, as Srivastava warns, this might become difficult in large
organisations due to the heterogeneous environment and thus "communication with
uniform messaging" is the underpinning factor in the branding strategy.
   "The fact that today internal communication is fast becoming an important area
for the marketing organisation further substantiates the growing importance of
internal branding!" he concludes.




---------------------------------
Relax. Yahoo! Mail virus scanning helps detect nasty viruses!

[Non-text portions of this message have been removed]

A thought.

Most of us have already read about blogs and have been PR-ified that it
is the greatest tool in the history of PR. Is it?

I am not the adopter of most trends but I did open up a blog and took a
resolution that I will make it the most interesting/insightful blog in
the world. So did a few of my colleagues in Chennai. Then came the IIPM
controversy and it was acclaimed that blogs are here to stay.

Oh are you asking me what happened to my blog? It has rusted. I am not
alone, so has it for those 'few of my colleagues'! I am so happy.

Now, it could be said that I am lazy and I did not have the resolve to
continue, I was not committed... But Mr. Kirupa Shankar who has been
claimed as India's top blogger by many magazines himself has stopped
blogging. Ooops! (we had him as a guest speaker on one of the Friday
morning sessions!)

Do blogs really work? Maybe.

When was the last time that you visited any blog? As PR professionals
do we really have a set of blogs that we track often (as we do with
publications/TVs/portals)? Do we know who are the bloggers whom can be
PR-ified! ;)

We know India's PC penetration is abysmally low. Je sais, Je sais, the
internet penetration is going up but still how much is it anyway? Kaun
hain woh? I think the more important question is whom can we target
through blogs?

Also, strange isn't it? The mainstream on-line portals (our sifys,
rediffs, which are the other ones) themselves are struggling to get
more people on to their portal, how will our niche blogs get the
eyeballs? We nowadays don't trust the 'authentic' and 'credible'
newspapers, how can we trust a blogger?

Hmmm, is it that I am missing a point or is it that blogs are
over-hyped pregnancy?

Do find time to respond to this blog material.

Regards
Ganesh

[Non-text portions of this message have been removed]

Hi Rabia,

My thoughts are very similar to Mitesh. This is indeed a  very proactive channel
and i personally have gained insight into quiet a few issues.

Hope you too find it useful.

Welcome Aboard!

   Regards,

   Mona Mohan
   Manager-Corporate Communications
   Motilal Oswal Securities Ltd


Mitesh Kapadia <mitesh_kapadia@...> wrote:
   Hi Rabia,

First of all, welcome to the most proactive
INdia-specific PR group, a decision you will be happy
about.

All the members of this group - indian as well as
non-indian - share their thoughts, ideas and
experiences which benefit one and all. IN fact, many
trends are highlighted first in this gorup.

Through a separate email, I am sending you across a
brief on our company, its international alliances and
the kind of clientele we handle.

Keep Posting !!


Mitesh M Kapadia 98205 03876
SENTINEL PUBLIC RELATIONS
Bhadran Bhavan, 2nd floor
Nanabhai Lane, Fountain
Mumbai 400 001. INDIA
tel: 91+22+22871836/22884774
t/fax: 91+22+22884774
sentinelpr@...
www.publicrelationindia.com






--- Rabia Shirazi <rabia.shirazi@...> wrote:

> Good day, colleagues.
>
> By way of introduction, I am an Indian-American
> publicist and am a new
> member to PR Point. While I am based in New York, I
> have clients that
> work internationally, some with offices in India.
> The PR practices of
> India, then, being of great interest to me. I do
> hope to learn a great
> deal from each of you here.
>
> In addition to wishing to introduce myself, I also
> wanted to wanted to
> inquire after any Indian-based PR agencies that
> would be interested in
> building a strategic partnership. The Halo Project
> (www.thehaloproject.com) is a NY-based marketing/PR
> firm and is
> looking to partner with an Indian-based publicist or
> agency on an
> upcoming PR campaign in India. We are especially
> interested in any
> firm with non-profit and/or life science/biotech
> experience.
>
> If anyone on this list holds a position at such a
> firm or could
> recommend a good fit, please do send me an email.
> Thank you all very
> kindly. I look forward to hearing from you on this
> inquiry and to
> participating on the board in future.
>
> All the best,
> rabia shirazi
>
>

Today, i am at Delhi for conducting the workshop on Corp Commn.  Imet
Mr Arun Arora of Maruti and his Delhi friends.  Suddenly, it was
decided to form a Delhi PR Club.

To decide about the formation of Delhi PR Club, we are arranging a
meeting at 5.30 PM sharp at Hotel Hans Plaza, Barakamba Road, New
Delhi on Saturday the 11th Feb 2006. . this is only an informal meeting to plan
the future.  All the Delhi members may kindly contact the convenor Mr Arun Arora
over his mobile No 9811801234 or send sms to him about the participation.

Members may kindly assemble at the reception of Hotel Hans Plaza at
5.15 PM

Srinivasan
Moderator

Hi everyone,

I need help in getting a database of corporate awards ( best CEO, HR, Technology
etc.) of magazine, newspaper ( example  annual Economic Times awards) , trade
magazine, industry bodies (CII, Nascom etc). need info on whts the probable
dateline like month when they r hosted, how to apply for it on my clients
behalf, and whom to contact..  guys... this is URGENT... fire fighting on this
issue..

would really appreciate any kind of input from you.

regards
Rajesh

Delhi members have launched an informal PR Study centre on 11th February 2006. 
They have decided to keep this group as a 'flat' one without any hierarchy.  Mr
Arun Arora of Maruti will function as coordinator.  There will not be any
membership fee, for timebeing.

Senior professionals from Government and private organisations participated and
shared their views.  It was a good take off.

They have decided to meet once a month.  Senior professionals form industry will
be invited for interaction. They have decided to hold the next meeting on 11th
March 2006.

Please visit the following link for a brief report
http://www.primepointfoundation.org/delhi1.htm

Members from Delhi and nearby places may kindly get in touch with Mr Arun Arora
over his mobile 9811801234 or email to arun.arora@...

Mr Arun Arora will also be announcing the next meeting dates through this group
and will also be sharing the highlights of discussions with our entire group.

I also had the privilege being with our Delhi members during  this historical 
event.

On behalf of our group, i congratulate our Delhi members

Srinivasan
Moderator

A two days workshop on "Strategic Corporate Communication" workshop was held at
Delhi on 10th and 11th February, 2006.  Please click on the following link to
get the details

http://www.primepointfoundation.org/mpower_delhi1.htm

This programme was organised by Academy of Corporate Excellence with the support
of Prime Point Foundation.  Similar programme is scheduled at Bangalore on 10th
and 11th March 2006.  For more details

http://www.primepointfoundation.org/mpower1.htm

Srinivasan

I have received a messge from Ms Rajeswari Iyer, Chairperson, Public Relations
Council of India, Hyderabad Chapter infomring me that they are signing a MoU
with the Department of Communication, Osmania University on 18th Feb 2006.  As
per the MoU, PRCI and the University will work hand in hand to expose the
students to the pr industry, to provide academic support, etc.

On behalf of our members, I congratulate PRCI, Hyderabad Chapter for taking  the
professionals to the university campus and vice-versa.  This would help the
industry to grow well with qualitative results.

Those who are interested to send the congratulatory message, may kindly send a
mail to Ms Rajeswari Iyer, Chairperson to her e mail id 
rrajiiyer@...

I request Ms Rajewari to circualte hte details of MoU in brief for the benefit
of members.  I also request them to send a brief note with pictures after the
formal launch for uploading in the site.

Srinivasan
Moderator

dear srinivasan

Thanks for circulating the information to our members.  I give below the gist of
MoU to be signed by PRCI and Osmania University, Hyderabad


Memorandum of Understanding:

   1. PRCI Hyderabad chapter and Dept. of comm. Osmania University will work hand
in hand to enhance the skills of the students of the department by learning on
the trends in PR and in turn Dept. of Comm, OU will become an Institutional
Member of the chapter.

   2. Students of Dept. of Comm. /faculty of OU will be permitted to attend all
the regular meetings and events organized by the PRCI Hyderabad chapter during
the tenure.

   3. PRCI Hyderabad chapter will organize exclusive workshops and practical
training for the students of comm. in PR. by identifying new and industry
speakers in the subject.

   4. PRCI. will help in organizing Internships for students in PR Agencies,
Advertising agencies and others .

   5. Campus interviews/recruitments will also be planned and organized for the
students of communication of OU by PRCI.

   6. The financial implications shall be shared between the two on the project
basis.


Rajeswari

That is a really going development. This kind of collaboration between
professionals and academics is what will enrich the professional practice in
India.

Uma Bhushan
Senior Lecturer, Business Communication
K J Somaiya Institute of Mangement Studies & Research
Vidyavihar, Mumbai 400 077


"prpoint@..." <prpoint@...> wrote:  I have received a messge from Ms
Rajeswari Iyer, Chairperson, Public Relations Council of India, Hyderabad
Chapter infomring me that they are signing a MoU with the Department of
Communication, Osmania University on 18th Feb 2006.  As per the MoU, PRCI and
the University will work hand in hand to expose the students to the pr industry,
to provide academic support, etc.

On behalf of our members, I congratulate PRCI, Hyderabad Chapter for taking  the
professionals to the university campus and vice-versa.  This would help the
industry to grow well with qualitative results.

Those who are interested to send the congratulatory message, may kindly send a
mail to Ms Rajeswari Iyer, Chairperson to her e mail id 
rrajiiyer@...

I request Ms Rajewari to circualte hte details of MoU in brief for the benefit
of members.  I also request them to send a brief note with pictures after the
formal launch for uploading in the site.

Srinivasan
Moderator

Dear colleagues,

Finally I could meet Mr. Srinivasan.

He was in Delhi to conduct a workshop on Corporate Communications
(details in his separate mail).

I am now tempted to launch a study (research) to learn about the secret of his
energy !!

I was fortunate to join the gang towards the end of the programme and in that
brief period (about an hour) - was witness and party to a lively debate on
latest tools of communications (blogs etc) are bringing about a paradigm shift
in our function.

Major gain was meeting up with an extremely enthu group of PR
professional - some of Srinivasan's energy has rubbed off on the group -
even at the end of two days session, members happily (I assume :) sat
for another hour or so to plan the launch of Delhi PR Club / Study
Centre.

After introduction, we shared our learning, especially on internal
communication initiatives. It is really a pleasure to come across
diverse views and experience. The dynamics of communication vary so much from
one industry to another (like call centres to manufacturing from service to
finance etc).

We also chose to keep an informal set up. (That means no office bearers - just
all members sharing experiences and learning).

Decided to meet again on March 11 at 6.30 p.m.

Look forward to having more Delhi members join us during next meet.

Warm regards,
Arun Arora
Maruti Udyog
New Delhi
98118 01234




-----Original Message-----
From: prpoint@yahoogroups.com [mailto:prpoint@yahoogroups.com]
Sent: Tuesday, February 14, 2006 11:15 PM
To: Prpoint group
Subject: [prpoint] PR Study centre at Delhi launched - Congrats to our
Delhi members


Delhi members have launched an informal PR Study centre on 11th February 2006. 
They have decided to keep this group as a 'flat' one without any hierarchy.  Mr
Arun Arora of Maruti will function as coordinator.  There will not be any
membership fee, for timebeing.

Senior professionals from Government and private organisations
participated and shared their views.  It was a good take off.

They have decided to meet once a month.  Senior professionals form
industry will be invited for interaction. They have decided to hold the next
meeting on 11th March 2006.

Please visit the following link for a brief report
http://www.primepointfoundation.org/delhi1.htm

Members from Delhi and nearby places may kindly get in touch with Mr
Arun Arora over his mobile 9811801234 or email to
arun.arora@...

Mr Arun Arora will also be announcing the next meeting dates through
this group and will also be sharing the highlights of discussions with
our entire group.

I also had the privilege being with our Delhi members during  this
historical  event.

On behalf of our group, i congratulate our Delhi members

Srinivasan
Moderator

Dear Arun,

Thanks for your mail. I had a good laugh when I read about the 'source of energy
of Mr Srinivasan'. I am absolutely in agreement with you. His energy and
enthusiasm did rub off on the group.

One day i would like to be like him - reach out to so many people and make it
seem so simple.

It was a pleasure for all of us as well to have met you and i really look to
meeting the Group on the 11th of March. Please accept my confirmation for the
same.

Regards

Bhavna Dayal
Asst Manager -Corporate Communications
Anand Automotive Systems
1 Sri Aurobindo Marg
New Delhi - 110 016
Tel: 26532103 (D), 26852161, 26510925/ 9220
Fax: 26866040, 26862644
E-mail: bhavna.dayal@...



To
<prpoint@yahoogroups.com>
cc

Subject
RE: [prpoint] PR Study centre at Delhi launched - Congrats to our Delhi members

Dear colleagues,

Finally I could meet Mr. Srinivasan.

He was in Delhi to conduct a workshop on Corporate Communications
(details in his separate mail).

I am now tempted to launch a study (research) to learn about the secret of his
energy !!

I was fortunate to join the gang towards the end of the programme and in that
brief period (about an hour) - was witness and party to a lively debate on
latest tools of communications (blogs etc) are bringing about a paradigm shift
in our function.

Major gain was meeting up with an extremely enthu group of PR
professional - some of Srinivasan's energy has rubbed off on the group -
even at the end of two days session, members happily (I assume :) sat
for another hour or so to plan the launch of Delhi PR Club / Study
Centre.

After introduction, we shared our learning, especially on internal
communication initiatives. It is really a pleasure to come across
diverse views and experience. The dynamics of communication vary so much from
one industry to another (like call centres to manufacturing from service to
finance etc).

We also chose to keep an informal set up. (That means no office bearers - just
all members sharing experiences and learning).

Decided to meet again on March 11 at 6.30 p.m.

Look forward to having more Delhi members join us during next meet.

Warm regards,
Arun Arora
Maruti Udyog
New Delhi
98118 01234

Dear Mr. Arora,

Have been reading your views and mails on the group from a long time and
recently got a chance to meet you as well but coudnt share and gain as much
knowledge as I did want, for want of time.

I am really excited in being a part of this group. Kindly tell me in case there
are any membership restrictions or any criteria to join Delhi PR study centre.

   regards,
   Jagriti

Arun.Arora@... wrote:
   Dear colleagues,

Finally I could meet Mr. Srinivasan.

He was in Delhi to conduct a workshop on Corporate Communications
(details in his separate mail).

I am now tempted to launch a study (research) to learn about the secret of his
energy !!

I was fortunate to join the gang towards the end of the programme and in that
brief period (about an hour) - was witness and party to a lively debate on
latest tools of communications (blogs etc) are bringing about a paradigm shift
in our function.

Major gain was meeting up with an extremely enthu group of PR
professional - some of Srinivasan's energy has rubbed off on the group -
even at the end of two days session, members happily (I assume :) sat
for another hour or so to plan the launch of Delhi PR Club / Study
Centre.

After introduction, we shared our learning, especially on internal
communication initiatives. It is really a pleasure to come across
diverse views and experience. The dynamics of communication vary so much from
one industry to another (like call centres to manufacturing from service to
finance etc).

We also chose to keep an informal set up. (That means no office bearers - just
all members sharing experiences and learning).

Decided to meet again on March 11 at 6.30 p.m.

Look forward to having more Delhi members join us during next meet.

Warm regards,
Arun Arora
Maruti Udyog
New Delhi
98118 01234

Dear Srini,

I am so happy to read all this. Well done!

Lets have this electrifying effect in Mumbai, too. We need to meet and generate
this interest in Mumbai. I have been looking forward to a meeting.

Hope we will soon have something shaking MUMBAI soon
Best wishes
Sushil



bhavna.dayal@... wrote:
   Dear Arun,

Thanks for your mail. I had a good laugh when I read about the 'source of energy
of Mr Srinivasan'. I am absolutely in agreement with you. His energy and
enthusiasm did rub off on the group.

One day i would like to be like him - reach out to so many people and make it
seem so simple.

It was a pleasure for all of us as well to have met you and i really look to
meeting the Group on the 11th of March. Please accept my confirmation for the
same.

Regards

Bhavna Dayal
Asst Manager -Corporate Communications
Anand Automotive Systems
1 Sri Aurobindo Marg
New Delhi - 110 016
Tel: 26532103 (D), 26852161, 26510925/ 9220
Fax: 26866040, 26862644
E-mail: bhavna.dayal@...

Hi

My name is Dheepa and i am from CA, USA. I am new to this group.

I am the founder and director of a Tamil theater group here. We are
bringing our play to Chennai in July and looking for an event management
company to conduct the event. If any of you can help us out in this
regard, that would be great.

(Moderator's Note :  Those who want to respond may kindly respond to the author
of this mail directly.  please do not respond to the group)

Thanks
Dheepa

Hello everyone. I am little late getting on to this topic but the points Mr
Srinivasan has raised are very relevant. Mr Sriganesh is head of operations for
one centre but from his mail it appears even he is helpless most of the times.

   As a person who was a journalist and a communications manager before moving on
to teaching business communication and public relations, I have the following
opinions to offer:

   It is said `a woman has to work twice as hard to be accepted half as smart as
a man'. I guess the same applies to PR professionals vis a vis other management
functionaries. We will be treated the way we allow others to. There is also the
problem of being compared with advertising or being looked at from the `sales'
perspective.

   Most agencies and PR employees themselves play up to this and are to blame for
it. Number of clippings is one of the ways to show effectiveness. But if you are
going to train your management to expect that every time and not educate them on
how else you are effective, who is to blame?

    we need to educate management other parameters of effectiveness - it could
even be advising the company not to speak anything on a particular issue. PR
people seem to be always about publicising something or the other. I think PR is
also about knowing when to `shut up'. No point blaming management for not
respecting us. They are there because of their `effectiveness' in managerial
terms. We are yet to tell them what are ALL the ways to assess our
effectiveness. By the way, do we ourselves know what these are?

   How many of us even knew Al Ries and Laura Ries were in India recently
delivering lectures ?

   Mr Sriganesh let me ask you something. What is stopping us from setting up an
award for the best PR campaigns in an yearly ceremony? I would request Mr
Srinivasan to think about it. He is doing a tremendous job getting us all worked
up, shall I say! Maybe he will do something about this too.

   Why do we wait for someone outside to recognise our contribution? I used to be
a member of ABCI in Mumbai until recently. The only event I remember in the last
5 years was their annual awards ceremony and no other meetings the whole year!
No communication from them for anything else. I stopped being a member because I
see no value in it.

   I am member of Ad CLub, Bombay and believe me they are excellent in getting ad
professionals together - further education opportunities, newsletters (that come
out regularly and on time), annual awards for excellence in performance.....
What are we doing for ourselves?

   I will sign off with this final word - We need to do PR for ourselves as
individuals and as a profession. And we all know, good PR is only possible if
the product or service you represent is intrinsically good.

   Let's hear more from our colleagues.

   Best regards,
Uma Bhushan
Senior Lecturer, Business Communication
K J Somaiya Institute of Mangement Studies & Research
Vidyavihar, Mumbai 400 077



Sriganesh R <sriganesh.r@...> wrote:
   Dear Mr. Srinivasan,

I am R Sriganesh, heading the operations on 20:20 MEDIA, Chennai.

In relation to the other Communication tools (advt, events, DM), PR has
always been a behind the scene tool. Also, its growth is still in my
opinion in a nascent stage. The fact that Al Ries has written a book
evangelizing PR is acknowledgment of the growth that we have witnessed
in strategic terms.

In my own experience, the way corporate look at  PR has also changed. 6
years back, we were doing media relations (dignified courier man/boy),
today some PR agencies have matured and are able to provide strategic
inputs to their clients. Only few and not all. It has to do with the
management vision.

Even today most of the top PR companies are providing reactive support.
That is, client says do this and they will do.

On the other hand, media writes today about the various campaigns that
advertising companies create. Will any media write about a campaign
created by a PR agency. Before that are there any campaigns that are
created by us.

Also to an extent, I believe PR should be mystified for some more time
to come.

Regards
Ganesh


On 01-Feb-06, at 10:05 AM, prpoint@... wrote:

> Further to my earlier mails as to how media perceives the PR
> professionals, i have few points to share.  Broadly, i find the
> following factors emerge at the top of my mind as "Challenges for PR
> professionals" after discussion with various persons.  i request
> members to share their views:
>
> 1.  Insufficient knowledge / education on  PR / other domain (Not all
> - but many)
> 2.  Lack of enthusiasm / involvement to update the skills  (Not all -
> but many)
> 3.  Lack of empowerment from the Management / Client  (large numbers)
> 4.  Lack of credibility amongst Media and other stakeholders
>
> There may be genuine reasons for such factors.
>
> From my own experience, whenever, i send invitations to PR/CC
> professionals to join the PR groups, hardly two or three persons out
> of 10 respond positively.  others do not even respond.
>
> This has made me to ponder as to why many of our peers lack 'attitude'
> to work in team and communicate?  What is the solution to improve our
> 'drive'?
>
> Why all the PR societies or associations have failed to bring together
> all the pr professionals effectively?  Are we busier than the
> professionals in other industries?
>
> PR/CC professionals are small in group, when compared to doctors,
> lawyers, media, engineers, etc.  In the same town or place, many of us
> may not know each other.
>
> Have we failed to do "PR" for "PR profession" itself?
>
> These are all my loud thinking...I may be wrong...I will be happy to
> hear your views.
>
> srinivasan
> moderator

Mr Srinivasan,

I fully agree with the views of your journalist friend. If a PR person can speak
with confidence and knowledge about the product, service or company he is
representing, he/she will surely command respect not just from media people but
also from journalists.

We need to ask ourselves honestly how much time we invest in learning about our
clients?  most of the times, we are happy being `postmen' that Mr Sriganesh
talked about in a different email.  This is a particular problem for people in
agencies as they service too many clients and the contract may be over even
before you learnt the names of people out there.

I suspect even within organisations PR people do not take the interest in
learning about their organisation, its culture and its products and services. Or
am I wrong? Check me out.

Uma Bhushan
Senior Lecturer, Business Communication
K J Somaiya Institute of Mangement Studies & Research
Vidyavihar, Mumbai 400 077

Jayant Ranade <jayantranade@...> wrote:
   Dear Mr. Shrinivasan

*There is a valid point in his views.Sometimes clients try to hide certain
things.We try to keep asking suplimentary information,which is either denied or
kept ganging.

*I think this is our (PR people)responsibility to provide the details to the
readers, through the media.

*Whenever we receive releases for dissemination or for PC,it is also not
complete with the details like product range,price range,availability or
dates.We have to keep asking them again and again.

*I think we need to have a refresher course for people servicing the
clients.If they know ,what  readers require,then there is a good 'news' for
those journalists too!

Jayant Ranade
PR Consultant
Offices at: Pune,Nagpur,
Nasik,Aurangabad,Kolhapur,Sholapur
,Ratnagiri
Tel.(O)91-20-25430124(R)91-20-24211321
Fax:91-20-25430124
Email:jayantranade@...,sapraja@...
My Ryze page is at http://www.ryze.com/go/saprom




On 1/31/06, prpoint@... <prpoint@...> wrote:
>
> Today i had an opportunity of meeting one of the senior english
> journalists of the city in a programme.  Among other discussions, the > topic
turned towards this debate in the group. He is a person
> with a friendly attitude.
>
> The point made by him made me to think. I am sharing some of his views.
>
> He admits that , whether PR/CC person or a media person, both are doing their
jobs;  Whenever a pr/cc person approaches media professionals, he/she  is not
well equipped to  provide supplementary information on the press  notes.
>
> He emphasises two factors that make excellent  PR/CC professionals - one  is
Education / knowledge on the domain he handles and the other empowerment  from
the management.
>
> According to him, more than 90 percent of the PR/CC professinals are not 
having sufficient knowledge on the domain they handle.  They need  to depend  on
some others for clarifications and additional inputs.
>
> He also cited the examples of few Corp Commn professionals who have
> sufficient knowledge in their domain.  Automatically, they get
> empowerment from their Management.  Such people get high level of respect 
from the media persons.
>
> He added finally, that  if you want to get respectability for the PR
> profession, the professionals should acquire sufficient knowledge on the 
areas / domain  they work.  Once it is acquired, empowerment comes.
>
> ( The conversation was highly thought provoking for me.  i would like to 
share my views and experience on this subsequenlty.)
>
> I welcome views.
>
> Srinivasan
> Moderator

Hi Friends,

www.prdomain.com has a new look now. Kindly take a look and give your feedback.
Link to Mr. Jaideep Shergill, Hanmer & Partners' inteview is given below. Your
comments are invited.
   http://www.prdomain.com/feature/feature_details.asp?id=225&area=C&typ=I

   Regards
   Jagannathan
   www.domainb.com, www.prdomain.com


Getting the right people is the biggest challenge for PR agencies
Venkatachari Jagannathan
15 Feb 2006


Chennai: Hanmer & Partners Communications Private Limited, a leading public
relations agency, is circulating an e-mail which states in bold letters that it
is a media release about winning 40 new clients in the preceding three months.
And that it is for publication

This comes at a time when media circles are hotly debating if public relations
agencies should advertise their services when they are supposed to be an
effective substitute for advertisement. The logical corollary to that is whether
public relations agencies should seek media publicity about their new accounts
by issuing press releases.

Hanmer & Partners COO, Jaideep Shergill, skirts the question saying, "The
communication from us is just an information to the media community. It is not
for publicity."

Hanmer & Partners has won the communication mandates - internal and external -
from corporates like Aviva Offshore Services, Breadtalk Group Ltd., Emirates
Airlines, Enam Securities Pvt. Ltd., General Motors India Pvt. Ltd., Global
Broadcast News Ltd. (CNN-IBN channel), Indian Institute of Management (IIM -
Lucknow), LG's IT & GSM businesses, LifeCell, Optimix Asset Management Company
(An ING company), Sahara Amby Valley Lake City and Starcom MediaVest.

In a short and snappy interview Shergill talks about the new wins and the
serious human resource crunch faced by public relations agencies. Excerpts.

Q : Could you elaborate on the 40 new mandates won by your company?
The wins are of a mixed bag. Most of them are for external communications while
some include internal communications as well. Similarly majority of them are
national clients though a couple of them are  region-specific. Again most of the
new wins are annual contracts.

A : The deliverables committed by Hanmer & Partners include the number of
reports/articles in newspapers/magazines, speaker opportunities for your clients
in conferences and the like…
There are measurable deliverables. But we haven't guaranteed any minimum media
coverage for all our clients. Our clients understand public relations is more
than media coverage. Our deliverables are qualitative and not quantitative.

Q : Having bagged these new wins, are you planning to increase the head count?

A : Yes certainly we are on the lookout for talented people.  We are now into
our seventh year. Our head count in the public relations activity is around 190.
This number is expected to go up by another 20.

Q : What is it that Hanmer & Partners looks for in a prospective fresh employee?

A : In fresh faces we look for good communication skills - oral and written.
Though many aspirants have a degree in mass communications these days, we look
for a person who has the right attitude for this profession and not just the
degree.

Q : Is finding the right talent for the public relations profession a big
challenge now?

A: Certainly it is. Getting the right people is the biggest challenge faced by
all the players in the industry. The biggest differentiator in the future
between an efficient and inefficient agency will be its people and not its
client roster. In fact it will be interesting to note that a lot of senior
people from public relations agencies have moved to the corporates as
communication managers. It will be difficult to find a person who has put in 10
years of service with a public relations agency.

Q: Several multinational public relations agencies are now present in India
tying up with Indian outfits either through an equity stake or business
agreements. Does Hanmer & Partner find itself handicapped without having an
overseas partner?

A : No we do not feel any problem. It should be noted that some foreign agencies
feel that they have tied up with a wrong partner. Similarly consolidation is
also likely to happen in our industry in couple of year's time though single man
outfits will continue to survive.

Hi Sushil,

   Agree completely with you. We need to start something similar in Mumbai. Maybe
we can set up a meeting sometime soon to figure how do we take this forward.

   Regards,

   Sandhya Sadananda Gupta
   Manager - Brand PR
   Marico Ltd



Sushil Bhasin <sbhasin50@...> wrote:
   Dear Srini,

I am so happy to read all this. Well done!

Lets have this electrifying effect in Mumbai, too. We need to meet and generate
this interest in Mumbai. I have been looking forward to a meeting.

Hope we will soon have something shaking MUMBAI soon
Best wishes
Sushil



bhavna.dayal@... wrote:
   Dear Arun,

Thanks for your mail. I had a good laugh when I read about the 'source of energy
of Mr Srinivasan'. I am absolutely in agreement with you. His energy and
enthusiasm did rub off on the group.

One day i would like to be like him - reach out to so many people and make it
seem so simple.

It was a pleasure for all of us as well to have met you and i really look to
meeting the Group on the 11th of March. Please accept my confirmation for the
same.

Regards

Bhavna Dayal
Asst Manager -Corporate Communications
Anand Automotive Systems
1 Sri Aurobindo Marg
New Delhi - 110 016
Tel: 26532103 (D), 26852161, 26510925/ 9220
Fax: 26866040, 26862644
E-mail: bhavna.dayal@...

dear sandhya and sushil

I totally agree with you both for creating such an informal group at
Mumbai also.  Already, we were discussing about forming such groups at
Kolkatta.  If one of the members from Mumbai and Kolkatta could
volunteer to be the coordinator, then we can proceed further.  Like
Delhi, we can a flat organistion without any hierarchy and without any
subscription.  Such forums would help us to update our knowledge and
skill. We can bring in pr agencies, corpcom professionals and academicians.

i invite your views

srinivasan

Sandhya Sadananda wrote:

> Hi Sushil,
>
>   Agree completely with you. We need to start something similar in
> Mumbai. Maybe we can set up a meeting sometime soon to figure how do
> we take this forward.
>
>   Regards,
>
>   Sandhya Sadananda Gupta
>   Manager - Brand PR
>   Marico Ltd
>
>
>
> Sushil Bhasin <sbhasin50@...> wrote:
>   Dear Srini,
>
> I am so happy to read all this. Well done!
>
> Lets have this electrifying effect in Mumbai, too. We need to meet and
> generate this interest in Mumbai. I have been looking forward to a
> meeting.
>
> Hope we will soon have something shaking MUMBAI soon
> Best wishes
> Sushil
>
>

Dear Sandya,

Lets meet and coordinate.

We can discuss the modalities.

I am here today (wed) and proceeding to my resort on Thu morning. will be back
on Mon

Sandhya, and others who are interested to form an informal group at mumbai may
kindly call me  pl - 9324646116

Sushil



"prpoint@..." <prpoint@...> wrote:
   dear sandhya and sushil

I totally agree with you both for creating such an informal group at
Mumbai also.  Already, we were discussing about forming such groups at
Kolkatta.  If one of the members from Mumbai and Kolkatta could
volunteer to be the coordinator, then we can proceed further.  Like
Delhi, we can a flat organistion without any hierarchy and without any
subscription.  Such forums would help us to update our knowledge and
skill. We can bring in pr agencies, corpcom professionals and academicians.

i invite your views

srinivasan

Sandhya Sadananda wrote:

> Hi Sushil,
>
>   Agree completely with you. We need to start something similar in
> Mumbai. Maybe we can set up a meeting sometime soon to figure how do
> we take this forward.
>
>   Regards,
>
>   Sandhya Sadananda Gupta
>   Manager - Brand PR
>   Marico Ltd
>
>
>
> Sushil Bhasin <sbhasin50@...> wrote:
>   Dear Srini,
>
> I am so happy to read all this. Well done!
>
> Lets have this electrifying effect in Mumbai, too. We need to meet and
> generate this interest in Mumbai. I have been looking forward to a
> meeting.
>
> Hope we will soon have something shaking MUMBAI soon
> Best wishes
> Sushil

Dear Mr Srinivasan, Mr Sushil Bhasin and Ms Sandhya,

   It is a very good idea you have come up with. We need to have a PR forum. I
would be most interested to be part of this group. Please do let me know about
this on 9821766781.

   Uma Bhushan

"prpoint@..." <prpoint@...> wrote:
   dear sandhya and sushil

I totally agree with you both for creating such an informal group at
Mumbai also.  Already, we were discussing about forming such groups at
Kolkatta.  If one of the members from Mumbai and Kolkatta could
volunteer to be the coordinator, then we can proceed further.  Like
Delhi, we can a flat organistion without any hierarchy and without any
subscription.  Such forums would help us to update our knowledge and
skill. We can bring in pr agencies, corpcom professionals and academicians.

i invite your views

srinivasan

Sandhya Sadananda wrote:

> Hi Sushil,
>
>   Agree completely with you. We need to start something similar in
> Mumbai. Maybe we can set up a meeting sometime soon to figure how do
> we take this forward.
>
>   Regards,
>
>   Sandhya Sadananda Gupta
>   Manager - Brand PR
>   Marico Ltd
>
>
>
> Sushil Bhasin <sbhasin50@...> wrote:
>   Dear Srini,
>
> I am so happy to read all this. Well done!
>
> Lets have this electrifying effect in Mumbai, too. We need to meet and
> generate this interest in Mumbai. I have been looking forward to a
> meeting.
>
> Hope we will soon have something shaking MUMBAI soon
> Best wishes
> Sushil